Mobile & Moms 101
Learn about Mobile Moms from these brands:
6/18: ANOTHER NEW SPEAKER ADDED! SETH MINDEL OF BABYCENTER JOINS OUR SEMINAR AND WILL EDUCATE US ON THE HABITS AND MOTIVATIONS OF THE MOBILE MOM.
6/14: NEW SPEAKER ADDED! KYLE MENGWASSER OF KIMBERLY-CLARK JOINS OUR PANEL AND WILL DISCUSS HOW THEIR BRANDS LIKE HUGGIES ENGAGES MOMS THROUGH MOBILE.
How are moms engaging with mobile as they research, shop and purchase products for their family. The U.S. mom wields $2.4 trillion dollars of buying power, however her attention is fractured between work, play and screens. Today, more moms own smartphones than the general population. According to eMarketer , Smartphones have become tools to research purchases and comparison shop. 36% of moms use their phones for shopping comparison and 31% have researched a new product.
Join the Heartland Mobile Council as we present an educational experience on the latest strategy, methods and best practices to engage with moms via mobile. Learn how key retailers and consumer product brands are using mobile to market to moms. The HMC will provide an overview of Mobile & Moms. Then the individual brands will share insight and learnings. The experience will provide understanding of how mobile can impact you, your company, your brand and your future marketing to these mobile consumers.
AGENDA SUMMARY
5:45 Registration, Networking
6:15 Focus Group with Mom Bloggers
MJ Tam, Editor at Chicagonista & Founding Partner at Social RevUp
Dwana DeLaCerna, Managing Editor, TheChicagoMoms.com & Partner, SocialRevUp
Melisa Wells, Author & Blogger of Suburban Scrawls & Partner, SocialRevUp
Moderated by Kay Bradley, Planning Director at Cramer-Krasselt
7:00 Stats on Mobile & Moms
Srishti Gupta, Executive Vice President and General Manager, New Media Solutions, SymphonyIRI
NEW: Seth Mindel, Midwest Sales Manager, BabyCenter
7:15 Marketing Panel
NEW: Kyle Mengwasser, Manager, Digital Marketing Strategy & Planning, Kimberly-Clark
Erin Schroeder, Sr. Marketing Manager – Whirlpool Brand, Digital, Whirlpool Corporation
Srishti Gupta, Executive Vice President and General Manager, New Media Solutions, SymphonyIRI
Seth Mindel, Midwest Sales Manager, BabyCenter
Moderated by Mary Van De Walle, VP Planning at Upshot
7:45 Networking
WHO SHOULD ATTEND
Marketers, Brands, Product Managers & Agencies who target moms
WHAT YOU WILL LEARN
Strategy, trends and best practices for how to reach moms successfully through their mobile devices
COST
Early bird by 5/25: $55.00
Regular Registration: $70.00
HOST SPONSOR
Upshot
Our approach starts with human truths and ends with integrated—through the line—marketing.
By peeling back the layers of the human condition to reveal what really matters to a person, we can determine what will inspire them. These human truths allow us to engage with them in new ways so they rethink their typical course of action.
We are an integrated marketing agency. We think holistically and through the line. Above and below the line marketing don’t exist. The world is changing and expectations are blurring. Consumers don’t see marketing lines and neither do we.
SPONSOR
Digital Megaphone
Digital Megaphone has connected over 5,000 brand marketers, agency executives and bloggers through interactive blogger brand events, social media summits and cutting edge networking events. Clients include MasterCard, Kenmore, Jockey, Kraft, Southwest Airlines and the Chicago White Sox. The success and reach of our live events, coupled with our ability to touch our members through multiple channels creates a unique environment for you to introduce your products and leave a lasting impression.
Visit our event table this Thursday to find out how your brand can get involved in Healthy Chicago 2012, a unique blogger brand experience showcasing Chicago as a city filled with healthy activities, dining options and companies committed to providing consumers with healthy options.
BIOGRAPHIES
Kyle Mengwasser, Strategy & Planning, Kimberly-Clark
Within the Kimberly-Clark Digital & Relationship Center of Excellence, Kyle works across brands on digital, social, mobile and CRM strategy development and tactical execution of commercial programs and platforms. Prior to Kimberly-Clark, Kyle worked at several agencies with clients including Harley-Davidson, AIG, Markel American Insurance, Humana, Blue Cross Blue Shield of Minnesota and Kimberly-Clark. Kyle also spent nearly a decade in B2B healthcare eCommerce in marketing strategy and account management.
Erin Schroeder, Sr. Marketing Manager, Whirlpool Corp.
Currently Erin Schroeder is a Senior Marketing Manager at Whirlpool Corporation in their Digital Center of Excellence. Whirlpool is the world’s largest appliance manufacturer with a US brand portfolio including Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, and Gladiator GarageWorks. Erin has experience in several areas of the organization including: Sales, eBusiness managing a B2B store, global web platform implementation with IT, and digital consumer Brand Marketing.
Erin holds a B.A. from Michigan State University, is married and a mother of 2 children, residing in St. Joseph, MI.
Srishti Gupta, EVP and GM, New Media Solutions, SymphonyIRI Group
Srishti Gupta is executive vice president and general manager of new media solutions at SymphonyIRI Group. In this role, she is responsible for SymphonyIRI’s emerging media business that includes a suite of digital targeting and measurement solutions for CPG, retail and healthcare companies. She works with SymphonyIRI clients to develop digital media strategies designed to generate sales uplift, increase brand awareness and promote dialogue across social media channels. She also recommends strategies to integrate digital media with print and broadcast advertising campaigns, and related promotion and merchandising activities.
Before joining SymphonyIRI in 2010, Shristi served first as senior vice president/senior partner of MediaCom Interaction and then as managing partner and executive vice president at MediaCom, a division of WPP, where she was responsible for digital media product and execution, including display advertising, SEO, SEM social and mobile. Prior to MediaCom, she worked at AOL, Capital One and Citibank NA.
Gupta holds a bachelor’s degree in economics from the Shri Ram College of Commerce and a master’s degree in business administration from the Indian Institute of Management, Bangalore.
Seth Mindel, Midwest Sales Manager, BabyCenter
Seth is currently BabyCenter’s Midwest Sales Manager, responsible for developing and managing multi-channel, solution-based partnerships across their platform – onsite, email, social, video and mobile. He joined BabyCenter in 2010, supporting efforts to reach moms at every stage of their child’s development, connecting marketers with their highly engaged audience.
Prior to BabyCenter, Seth was the Western Advertising Director at American Media Inc., overseeing integrated partnerships at Fit Pregnancy and fitpregnancy.com for six years. Prior to American Media Inc., Seth began his career on the agency side at Mindshare and Publicis/Hal Riney & Partners, working on Sears, Kimberly-Clark, Kraft and Subway.
Seth graduated from the University of Missouri-Columbia, with a Bachelor of Journalism, and lives in Chicago with his wife Kim and 5-year old twins, Avery and Reece.
Mary Van De Walle, Vice President, Planning
Mary began working in shopper marketing before shopping marketing was hip working with Procter & Gamble on rethinking their approach to center store. She believes the secret to great shopper marketing lies in understanding the motivations and shaping the behaviors of the emerging omnipresent shopper. Whether she’s doing work on a brand, for a category or a retailer, Mary identifies shopper insights and parlays them into actionable strategies that influence the shopper along the ever-changing path to purchase. She’s currently the strategic lead on Upshot¹s P&G team, most recently guiding the Head & Shoulders partnership with the NFL and MLB from a store back perspective. Mary also leads strategic development for Crown Imports and Johnson & Johnson OTC categories.
Kay Bradley, Vice President, Planning Director Cramer-Krasselt/Chicago
As a Brand Planning Director for Cramer-Krasselt, Kay is responsible for uncovering insights and developing strategies that change the category conversation for brands such as Cedar Fair Amusement Parks, Panera Bread and Edward Jones. Kay not only develops brand positioning and messaging that connects with consumers, but identifies how best to engage them across various touch points, bringing her digital and new media background to bear on the work she does for every client. She started out at Arnold Worldwide in Digital Account Management then moved into Brand Planning where she spent four years fueling brand growth for RadioShack, Volvo and Carnival Cruise Lines, playing an instrumental role in the launch of its successful ‘Fun for All. All for Fun’ campaign.
