SOLD OUT!!! Check out our Conference September 22-23 and sign up to get updates on new speakers and events.
SEE. FEEL. TOUCH
You see them everywhere in the past few months. Those funny looking squares printed on signs, flyers, billboards and even the side of trucks. These QR Codes, or Quick Response Codes, can be used like a computer macro to deliver a variety of information whether a video, website, contact info or even a phone call. Are QR Codes and their cousins, 2D codes and image recognition, the new shiny object? What value can they provide to you as a marketer?
Join the Heartland Mobile Council at One Sixty Blue as we present an educational experience on this latest mobile trend. Reasons to attend:
- SEE. Kraft Foods, Playboy, Microsoft and Jagtag will increase your mobile IQ with case studies and advice from real marketing experiences. They will help you see how these codes and image recognition by phone can be used in your marketing plan.
- FEEL. Demos of how charities, arts and entertainment have used QR Codes to help consumer feel their connection in a stronger way.
- TOUCH. The venue, One Sixty Blue, is a highly rated upscale restaurant and is co-owned by Michael Jordan. It will have a special QR experience for everyone to “touch.”
The total experience will provide you with a much stronger understanding of how QR codes impact you, your company, your brand, your consumers and your life.
Registration now open! Click here
Partial proceeds will go to Tees at Risk, a non-profit charity that markets t-shirts featuring innovative and thought-provoking designs by current and former teens at risk. Each t-shirt has a QR code that tells the story of the teen artist. We will be selling Tees at Risk t-shirts at the event along with a custom t-shirt that goes to a Chicago teen charity.
AGENDA
6:00 – Reception, Art Demos, Networking
6:30 – Demo of how Sun Times Charity Trust is using QR codes
7:00 – Moderated Panel Discussion with QR code experts (bios posted below)
Kay Slavin, Sr. Mgr Digital Marketing, Kraft Foods
Sam Jemielity, Director of Content, Playboy.com
Adam Shapiro, Business Development Manager, Microsoft Tag
Jane McPherson, CMO, JagTag
8:00 – Reception, Art Demos, Networking
Registration now open! Click here
Sponsored by The Chicago Sun-Times
Speaker Bios
Kay Slaven, Sr. Manager Digital Marketing, Kraft Foods. Glenview, IL.
Kay Slaven leads the planning and development of digital marketing for Cheese, Oscar Mayer and the Beverages business units. She is working to help the brands change the conversation with their consumers and deepen the relationship between them. Kay wears many hats leading digital strategy, search, emerging media trends, digital education, agency relationships, social media and mobile marketing. Under her leadership and tenure, Kraft Foods has developed a comprehensive consumer engagement strategy for several brands including Philadelphia, Velveeta and Lunchables.
Kay has more than 10 years experience as a brand marketing communications expert in both traditional and digital media. Before joining Kraft Foods in 2008 she worked at Sara Lee leading digital and media efforts across all the brands.
Sam Jemielity, Director of Content, Playboy.com, Playboy Enterprises. Chicago, IL.
With stints in print and digital media at Playboy.com, People magazine and AOL.com, Sam Jemielity is now the Director of Content for Digital in Playboy’s Print/Digital group. He oversees all creative for Playboy.com’s marketing and ad sales businesses, supervising digital campaigns to support Playboy’s subscription businesses as well as top entertainment and lifestyle brands such as Budweiser, Electronic Arts, Sony, Fox and Axe.
Adam Shapiro, , Business Development Manager, Microsoft Tag. New York, NY.
Adam Shapiro is a veteran of the mobile snap/scan sector, having worked for the past four years for SnapNow, Spyderlynk and currently for Microsoft Tag. Adam has been point person for some of the largest campaigns in this space, with brands such as Coty Prestige, Barnes & Noble, Bud Light and Lowe’s. Prior to mobile, Adam worked in tv news, and considers himself a “recovering” journalist after stints at WNBC, WCBS and other stations around the country. Adam lives in Montclair, NJ with his wife and young daughter.
Jane McPherson, CMO, SpyderLynk. Denver, CO.
Jane McPherson joined SpyderLynk in 2007 as CMO – just ahead of SpyderLynk’s market launch of the SnapTag. Prior to joining SpyderLynk, Jane spent 15 years in both brand and product marketing leadership positions at high growth innovation savvy companies including Anheuser Busch, Quiznos and award-wining marketing agencies where she been responsible for media planning and buying, advertising, international brand launches, product development, shopper marketing, brand building and account management.
Matthew Saleski, VP Marketing & Business Development, CRWN (Sun Times Media). Chicago, IL.
Matthew Saleski will be the panel moderator and has an extensive background in online, media and corporate marketing. Prior to joining Sun-Times Media, he was Strategic Account Director for Yahoo! Inc., where he was responsible for clients like Kraft Foods, Mars/Wrigley and PepsiCo. Previously, he has worked for Getty Images, the Tribune Company, Kraft Foods and Ford Motor Co. He was named in early 2011 to Board of Advisors for the Chicago Innovation Awards.
