The Heartland Mobile Council™ (HMC) today introduced its industry-leading mobile marketing case study library as part of the launch of the non-profit organization’s new website. The site will launch with four case studies with fresh content added on a regular basis. This is provided free to the public in keeping with the HMC’s mission to educate marketers on mobile and grow the industry.
With the mobile marketing industry still in its infancy, there is a significant lack of case study content showcasing successes. The HMC looks to ignite the industry by providing a score for every case study and the opportunity for readers to provide feedback. The HMC Case Study Library will be unique because it will be the only place that marketers can come to find case studies that all have quantified results and ratings. It will help them justify a mobile marketing initiative for their own business or brand.
Each case study is carefully reviewed by the HMC Best Practices task force and scored based numerous benchmarks that include creativity, call to action, compliance and value proposition. The HMC Best Practices task force will also provide recommendations and comments based on our industry expertise. Brands and agencies are encouraged to submit case studies to the HMC Best Practices task force for review. Visit HMC Case Study Library and feel free to download any case study that’s of interest.
Dirk R. Rients – Director of Best Practices, Heartland Mobile Council™
