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MobiU2010 Summit: Mobile Now

Start:
April 28, 2010 8:00 am
End:
April 28, 2010 9:00 pm
Venue:
Spertus Institute - VenueSix10
Address:
Google Map
610 S. Michigan Ave, Chicago, United States, 60610

Attend

See pictures from our successful inaugural event.  Almost 250 people registered to learn about mobile marketing in the first well-rounded educational format.




Mobile University 101







April 28th, 2010
Spertus Institute
Chicago

Welcome to Mobile University 101, an interactive one-day educational event that will address the importance of a long-term strategic approach to mobile marketing and how to integrate mobile into your business.

Mobile is rapidly emerging as the most powerful channel to communicate with the consumer. With more than one billion mobile phones sold annually, the mobile device has become the international primary screen and provides a unique opportunity to build meaningful engagement between brands and consumers.

Come join us for an opportunity to:


  • Learn from mobile marketing experts on best practices; building a strategic mobile foundation; harnessing evolving mobile technologies; using mobile for lead generation, brand loyalty, and monetization; and metrics for measuring success
  • Jump start your mobile strategy and leverage mobility to improve your bottom line
  • Network with leading brands, agencies and technology providers


Mobile University is the creation of the Heartland Mobile Council, a Chicago-based organization whose mission is to bridge the gap between marketers and the mobile industry.  The confluence of consumer retailers, brands, researchers and agencies – combined with the presence of the “average consumer” – make Chicago, the Heartland of America, the best place to learn how to utilize mobile technologies to communicate with your consumers.

Agenda


8:00-8:30 Continental Breakfast

8:30-8:45 Welcome Session
Heartland Mobile Council Welcome – Hugh Jedwill, CEO, Mobile Anthem, Executive Director, Heartland Mobile Council
Overview and Goals – Jeff Judge, Founding Partner and CEO, Interactive Mediums, Director of Metrics, HMC


8:45-10:00 Mobile Advertising: What is for sale? What is being sold? Join three major stakeholders to discuss
Gary Schwartz, chair emeritus of the IAB and CEO of Impact Mobile speaks to Patrick Moorhead, VP Management Director – Mobile from Draftfcb, Paul Simmons, Mobile Solutions Specialist from Microsoft, and Craig Etheridge, VP of Mobile Advertising from The Weather Channel.
While mobile appears to be a complex ecosystem with its own vernacular, the buying process itself is very similar to other familiar platforms including the Internet. The key to tackling your first mobile assignment is to remember that mobile advertising is much like advertising on any other medium. It is about finding the right places to connect your client with the right audience to deliver the right message. In fact, mobile is an execution point on your current advertising strategy.


10:00-10:30 Break


10:30-11:45 Mobile Marketing Panel – An Interactive Discussion
Josh Grau, Business Development, Marketing and Sales, Google/YouTube speaks to Patrick Collins, CEO, 5th Finger, Doug Stovall, SVP of Sales, Hipcricket, Molly Garris, Digital Strategy Manager, Arc Worldwide, and Matt Manley, Creative Director – Digital Strategy and Design, Acquity Group
Expert panelists in mobile digital strategy and creative design will discuss the benefits, challenges, trends in developing, and implementing mobile marketing campaigns. Through sharing mobile campaign insight from leading agencies, panelists will highlight approaches to integrating mobile marketing while delving into details of successful mobile strategies. In this session attendees will gain the skills to create and execute mobile marketing campaigns that drive brand awareness and consumer engagement.


11:45-12:45 Interactive Lunch with Sponsorship Tables and Mobile Gaming


1:00-2:00   BREAK OUT SESSION ROUND ONE


Apply What Already Works in Japan in Our Mobile Market?
Tim Cascio, Partner, GMS Marketing, Co Founder of ITA Mobile Visionary Round Table speaks with Kei Shimada, CEO of Infinita

The Mobile University welcomes Kei Shimada, CEO and President of Infinita, Tokyo, Japan. Mr. Shimada will review the trends he is seeing as a widely respected mobile industry strategist and thought leader. He will be answering the question, How can we apply what already works in Japan in our mobile market.
Japan has 100 million users of advanced third-generation smartphones, twice the number used in the United States. Japan is at the forefront of mobile thought leadership ranging from mobile wallets to mobile TV with built-in shopping. New technologies, devices and services are being developed to further empower our mobile lives. Mr. Shimada will share his views on where this exciting new market is headed.


Mobile Marketing Strategy for 2010 – How to Integrate Mobile
Zak Dabbas, Co-founder and Managing Partner, Punchkick Interactive
Ryan Unger, Co-founder and Creative Director, Punchkick Interactive
Step-by-step guide on how to create a successful marketing campaign in order to quick start your opt-in database. From choosing the prime key word, enticing your target to interact with the message, to forming your opt-in customer groups, this session will guide you through successfully integrating an opt-in campaign into your overall marketing plan.


Touching User Experience Design for Mobility
Joe Olsen, CEO, Phenomblue speaks with Jason Mitten, Director of Digital Productions, Draftfcb
Mobile computing is changing faster than marketers can keep up. With each new release of a device comes a deeper user experience based on touch, multi-touch, and gesture interaction. Designing next generation mobile experiences begins with touch interfaces, understanding the medium, what works, and what doesn’t. As advertisers and brand builders, communicating through these various devices successfully depends more understanding the user experience more so than it has on any other previous technology medium. This session will explore the background fundamentals of touch interface design, strategies for execution, an investigation into some of the real world best practice examples, and a QA with Jason and Joe.


Metrics – Measuring Consumer Engagement of a Marketing Program
Jay Highley, President and Cofounder, Pangea Partners
Measuring the consumer engagement of any marketing program is critical to its evolution and success. Mobile commerce solutions add a new dimension of visibility and measurability never before possible with traditional media. Jay will share real world insights and examples of how to measure your mobile program and the industry benchmarks you should be targeting.


Social Media from a Mobile Marketing Perspective
Ray Villares, VP Client Partner, Critical Mass; Executive Director, Mobile Monday – Chicago
Gain optimal results from your lead generation programs by aligning social, search and mobile marketing tactics.  In this session you will learn valuable and actionable tips for harnessing emerging tactics to extend reach, convert prospects into customers, build brand loyalty and even improve your offerings.


Using Mobile to Redefine Your Consumer Relationship – Mobile in the REAL WORLD
Patrick Collins, CEO, 5th Finger
Explore mobile marketing strategies that drive “good behavior” in the “real world”. Pushing beyond the potential of just mCommerce, how can leading brands create a customer relationship through the mobile phone that rings the physical cash register, not the virtual one. From autos to entertainment to pharma and retail we will discuss how the mobile channel can create “loyalty momentum” and transform “in-shopping” experiences.


2:30-3:30   BREAK OUT SESSION ROUND TWO


Are You Mobile Compliant? The Ins and Outs of Legal Boundaries
Tammi Franke, Partner at Fitzgerald & Hewes LLP
As the most intimate communication device, mobile is the gatekeeper of consumer personal information. While this unique level of intimacy makes mobile a valuable asset for marketers, it necessitates many federal regulations and attempts at industry self-regulation. We will discuss the legal limits of mobile campaigns- keeping profit in your pocket not dissolved in penalties. Topics include how to legally launch SMS campaigns, build databases of mobile subscribers, and the legal precedents set by recent violations and sanctions in the mobile space. This crucial session will equip your business with the tools to develop and launch a successful mobile campaign within the legal bounds.


Mobile Marketing Strategy for 2010 – How to Integrate Mobile
Zak Dabbas, Co-founder and Managing Partner, Punchkick Interactive
Ryan Unger, Co-founder and Creative Director, Punchkick Interactive
Step-by-step guide on how to create a successful marketing campaign in order to quick start your opt-in database. From choosing the prime key word, enticing your target to interact with the message, to forming your opt-in customer groups, this session will guide you through successfully integrating an opt-in campaign into your overall marketing plan.


Touching User Experience Design for Mobility
Joe Olsen, CEO, Phenomblue speaks with Jason Mitten, Director of Digital Productions, Draftfcb
Mobile computing is changing faster than marketers can keep up. With each new release of a device comes a deeper user experience based on touch, multi-touch, and gesture interaction. Designing next generation mobile experiences begins with touch interfaces, understanding the medium, what works, and what doesn’t. As advertisers and brand builders, communicating through these various devices successfully depends more understanding the user experience more so than it has on any other previous technology medium. This session will explore the background fundamentals of touch interface design, strategies for execution, an investigation into some of the real world best practice examples, and a QA with Jason and Joe.


Metrics – Measuring Consumer Engagement of a Marketing Program
Jay Highley, President and Cofounder, Pangea Partners
Measuring the consumer engagement of any marketing program is critical to its evolution and success. Mobile commerce solutions add a new dimension of visibility and measurability never before possible with traditional media. Jay will share real world insights and examples of how to measure your mobile program and the industry benchmarks you should be targeting.


Social Media from a Mobile Marketing Perspective
Ray Villares, VP Client Partner, Critical Mass; Executive Director, Mobile Monday – Chicago
Gain optimal results from your lead generation programs by aligning social, search and mobile marketing tactics. In this session you will learn valuable and actionable tips for harnessing emerging tactics to extend reach, convert prospects into customers, build brand loyalty and even improve your offerings.


Using Mobile to Redefine Your Consumer Relationship – Mobile in the REAL WORLD
Patrick Collins, CEO, 5th Finger
Explore mobile marketing strategies that drive “good behavior” in the “real world”. Pushing beyond the potential of just mCommerce, how can leading brands create a customer relationship through the mobile phone that rings the physical cash register, not the virtual one. From autos to entertainment to pharma and retail we will discuss how the mobile channel can create “loyalty momentum” and transform “in-shopping” experiences.


3:45-4:55 Closing Retail/Brand Panel Session –

Scot Havrilla, SVP, Group Management Director, Draftfcb speaks to Andrew Koven, President, E-Commerce & Customer Experience, Steve Madden Shoes, Dana Warszona, Mobile Commerce Solutions Manager, Motorola, and Julie Krueger, Senior Vice President, eCommerce & Direct at OfficeMax
“The intent of the retail panel is to move from theory into real mobile marketing practice,” said Scot Havrilla, SVP Group Management Director from Draftfcb. “The robust discussion with some of today’s top retailers will revolve around what they are doing in the space, what they are learning, and how it is influencing some of their marketing decisions.”


5:55-6:00 Closing Wrap Up and Prizes
Hugh Jedwill, CEO Mobile Anthem and Executive Director Heartland Mobile Council


6:00-9:00 Networking After Party at NV Penthouse
(Trolley provided from the Spertus Institute to NV Penthouse)




Speakers



Andrew Koven, President, E-Commerce & Customer Experience, Steve Madden Shoes

A serial entrepreneur and marketing visionary, Andrew “Drew” Koven has been an e-commerce guru for over 15 years, literally since people started buying things on the web. As president of e-commerce and customer experience for fashion-forward footwear and apparel icon Steve Madden, Koven is the force behind double digit growth for the online business. He has built the marketing, technology, service and fulfillment foundations that solve the 5 prong go-to-market strategy a multi-channel retailing manufacturer faces.

Andrew is also co-founder of Geoff and Drew’s, an online food gifting site and previously was head of e-commerce and CMO at Fresh Direct, an online grocer. Koven’s acumen and accomplishments were recently recognized when he was featured and subsequently named as an Advisory Board Member to Apparel Magazine. He was inducted into the Boston business hall of fame in 2008, named entrepreneur of the year by Virgin Atlantic and was a recipient of the 40 under 40 award.


Julie Krueger, Senior Vice President, eCommerce and Direct, OfficeMax

Julie oversees OfficeMax’s eCommerce, mobile, direct mail and catalog businesses, including OfficeMax.com, OfficeSolutions.com, OfficeMax catalog and the Reliable brand business. Additionally, she is responsible for all OfficeMax direct, loyalty, and online marketing efforts for all customer segments across the company.

Ms. Krueger joined OfficeMax in early 2006 as Vice President, Marketing and Advertising, bringing a strong background in strategic marketing planning, brand management and customer relationship management. Prior to joining OfficeMax, Ms. Krueger spent 15 years in marketing positions with Sears, Roebuck & Co., NEC Technologies and Helene Curtis.


Craig Etheridge, Vice President Mobile Advertising Sales, The Weather Channel

As vice president of mobile ad sales for The Weather Channel (TWC), Craig Etheridge is responsible for sales of the TWC mobile product portfolio, which includes TWC mobile Web, the number one mobile content site in the United States; a full line of multimedia and messaging offerings; and download products such as the No. 1 weather application on Android, BlackBerry and Palm and the No. 1 iPhone app of 2009 according to Advertising Age magazine.

Craig has extensive knowledge of the interactive and mobile advertising landscape with 15 years of digital ad sales experience and a heavy technology background. Prior to joining TWC, Craig held various management positions with Netscape/AOL and in the telecommunications industry working for MCI. Craig is active in both the IAB (Interactive Advertising Bureau) and MMA (Mobile Marketing Association).


Patrick J. Moorhead, VP, Management Director – Mobile, Draftfcb Chicago

As director of mobile platforms at Draftfcb Chicago, Patrick Moorhead not only leads the mobile initiatives for Draftfcb’s Chicago agency but provides leadership for mobile efforts across Draftfcb’s entire North American network. A sought-after expert and evangelist for cutting-edge media technology, Patrick has worked with some of the world’s most recognizable brands, including AT&T, Best Buy, Dell Computers, Kraft Foods and Nike.

Prior to joining Draftfcb in December 2009, Patrick led R&D efforts and implementations on behalf of Razorfish’s Emerging Media Practice group. He helped clients and staff understand and assess a number of emerging media technologies and their practical applications as marketing vehicles.


Timothy Cascio, Managing Partner, GS Marketing Group; CoFounder ITA – Mobile Visionary Round Table

Timothy applies his diverse background in complex sale business development, account direction, marketing strategy, finance and technology in everything he does at GS Marketing Group. His client list includes Unilever, PPG, State Farm, AIG and Utah Olympic Park. In 2009, he also co-founded the Mobile Visionary Roundtable at the Illinois Technology Association.

Timothy’s career began in Financial Analysis, Systems Consulting and Change Management. Inspired by what he saw in the potential of the Internet and plagued by insatiable curiosity, he entered digital strategy in 1995 as Founder and President of 3020, Inc., an Internet consulting firm. 3020 served an International client base and specialized in Internet marketing and web application development.


Patrick Collins, CEO, 5th Finger

Patrick Collins has cemented 5th Finger’s reputation as a leader in mobility planning and results-oriented mobile communications. Under his leadership, Collins’s team of mobile experts and campaign strategists develop programs for premium brands such as Coca Cola, Microsoft, LG and the U.S. Army, among others.

Collins has been a part of the 5th Finger executive team since early 2005 and has played a critical role in the company’s growth over the last five years. He was previously the chief operating officer for 5th Finger Australia. Prior to joining 5th Finger, Collins served as a leader at Fairfax Digital for six years where he developed the highest-volume and most respected web properties in Australia.


Zak Dabbas, Co-founder & Managing Partner, Punchkick Interactive

A self-described mobile evangelist, Zak has played a key role in the launch of mobile campaigns for brands including Qualcomm, UPS, Motel 6 and Pearson Education. Zak’s personal theory on mobile marketing is very simple: content is king. Only by creating engaging mobile campaigns which provide something of true value to an end user, can the mobile marketing medium emerge as the unstoppable force it is destined to be.

Zak oversees all mobile development for Punchkick, serves as a judge for the Web Marketing Association’s WebAward competition, and has been a conference speaker at the nation’s largest e-retailing conference, the Internet Retailer Conference and Expo.


Tammi Franke, Partner, Fitzgerald & Hewes, LLP

Tammi’s practice focuses on counseling clients in the areas of new media, technology, advertising and communication law. In addition, Tammi is an adjunct professor at DePaul University and teaches communication law to graduate students in the Public Relations and Advertising program. Previously, she taught Legal Aspects of Entertainment, Publishing and the Arts at Columbia College and was the Executive Director of Lawyers for the Creative Arts.


Molly Garris, Digital Strategy Manager, Arc Worldwide

Molly serves as the agency’s in-house mobile marketing subject matter expert. She leads internal and external mobile education, strategically guides accounts across the agency with mobile solutions and assists with managing large, complex mobile campaigns. Arc’s clients include Purina, P & G, Whirlpool, Allstate, McDonald’s, Walgreens, Altria, Comcast, Norton, United Airlines and Kellogg.

Molly has worked in the mobile space for over 6 years, driving new product development, integrating the mobile channel into marketing strategies, optimizing mobile campaigns to yield stronger results and overseeing various mobile marketing campaigns for clients such as Land Rover, Toshiba, L.E.I. and Moneygram.


Josh Grau, Sales & Marketing, Google/YouTube

Josh helps to create advertiser solutions that leverage Google’s YouTube and Display platforms, including mobile, while also building new content partnerships. During his tenure he’s been a business development leader and helped launch a web originals and branded entertainment team that successfully helped evolve YouTube’s business model to help bring advertisers and content creators together on the world’s largest online video platform.

Before Google, Josh served as a director of marketing for ESPN, where he developed national integrated sports marketing initiatives for advertising clients across ESPN’s multimedia suite, including ESPN TV networks, ESPN.com, ESPN the Magazine, and ESPN Radio. In addition he worked directly on the development of ESPN’s mobile marketing strategy and was the architect of the overall digital strategy presented to the advertising marketplace. He has moderated several industry panels in Chicago and has been a guest lecturer for undergraduate courses at Northwestern focusing on entertainment marketing in the digital space.


Scot Havrilla, VP, Account Director, Euro RSCG

Throughout Scot’s career, he has helped clients rejuvenate and grow brands through the right mix of media-neutral vehicles, including mobile. Scot is currently the VP, Account Director on Valspar, where he’s led an interactive, re-branding campaign that tripled the brand’s awareness just three months after the launch. Recently, mobile marketing layers have been added to various Valspar brands from a mobile advertising campaign to larger mobile strategies.

Prior to joining Euro RSCG, Scot held management positions at FCB Worldwide working on Circuit City and KFC and Frankel on accounts such as Target Stores, Marshall Field’s, Mervyn’s and United Airlines.


Jay Highley, President and Founder, Pangea Partners

Jay’s role as a change agent and visionary in the technology marketplace spans over two decades. Jay has helped develop mobile commerce strategies for a number of national brands including McDonald’s, Dairy Queen, Coca-Cola, California Pizza Kitchen, Anheuser-Busch and Qdoba Mexican Grill. Mobile Marketer named Jay one of the top 15 industry expert columnists in 2009.

Jay held a number of executive positions at Sprint including Corporate VP of Marketing and President of Business Sales. Most recently, Jay led a number of successful start-up ventures in the areas of wireless managed services, mobile search and mobile commerce. As the President and Founder of Pangea Partners, Jay continues to work with brands, agencies and wireless start-up companies to help create integrated and measurable mobile programs.


David Ip, National Senior Account Manager (NSAM), Central Region, AT&T Advanced Ad Solutions

David comes to AT&T Advanced Ad Solutions after spending the past eight years in the mobile media space. Prior to AT&T, started David Shu Consulting, a consultancy that helps small businesses, artists and entrepreneurs identify and fix inefficiencies in business operations and successfully scale businesses.

David was also an Account Director for AOL Mobile Advertising, a mobile marketing evangelist at Arc Worldwide (Leo Burnett) and an account manager at Vibes Media. David is the founding member of the Heartland Mobile Council & the Mobile University, a member of MoMo Chicago, CIMA and the Mobile Marketing Association.


Hugh Park Jedwill, CEO, Mobile Anthem and founder/Executive Director, Heartland Mobile Council

Hugh is the founder and Executive Director of the Heartland Mobile Council, which he created to educate marketers on how to use mobile as a marketing channel. The council has over a hundred members including industry leaders and produces conferences, workshops, webinars and white papers. With the confluence of consumer brand companies, agencies and market research in the Heartland, the HMC can help guide marketers across the country through this new marketing medium.


Hugh is also the CEO of Mobile Anthem, a boutique agency that connect brands to their consumers by engaging them through their mobile phones. Mobile Anthem’s clients include brands such as Sara Lee, Peeps, Hot Tamales and Orange Telecom. He is a marketer with 11 years of experience in food, personal care and high tech at Kraft Foods, Palm and Procter & Gamble. During his years at P&G he built and executed marketing campaigns for Venus that integrated mobile marketing inside traditional media, a first in the foremost branding company in the world.


Jeff Judge, Co-founder and CEO, Interactive Mediums

Jeff Judge co-founded Interactive Mediums in 2006 to provide much-needed mobile marketing solutions to the market.  His technology and marketing vision continue to guide the company’s mission to enable marketers to engage “on-the-go” consumers with relevant and effective Mobile Dialogues.

Prior to starting Interactive Mediums, Jeff was a Technology Director at Orbitz Worldwide, one of the leading leisure and travel sites as well as one of the best known internet brands.  With Orbitz, Jeff led the engineering team responsible for the company’s most profitable service.  His background also includes consulting roles with Diamond Management & Technology Consultants and Cap Gemini.


Matt Manley, Creative Director, Acquity Group

Matthew has been active within the mobile channel since 2001, and has helped organizations achieve business goals through the creation of compelling user experiences. He enjoys working across disciplines to ensure design solutions are not only holistic in their consumer-facing implementation, but also benefit from an informed media strategy prior to their execution.

Prior to joining Acquity Group, Matthew was Design Lead at the Center for Technology in Learning at SRI International in Menlo Park, California, where he worked with the Bill and Melinda Gates Foundation, Palm, and Texas Instruments in shaping the future of social/mobile computing. He also served as a Creative Director at Leo Burnett/Arc Worldwide, where he worked on delivering award-winning experiences for Purina, McDonalds and Altria.


Jason Mitton, Director of Digital Production, Draftfcb Chicago

An industry-respected leader with more than 15 years of digital accomplishments under his belt, Jason brings together interactive production and development teams to provide the digital excellence Draftfcb is known for.

Initially manager of the agency’s interactive development group, Jason is credited with helping the entire department share and grow their skills and knowledge, leading to delivery of work of the highest caliber. Among the clients the teams he’s helped develop work for at Draftfcb are Boeing, Blue Cross & Blue Shield of Florida, Sharpie, Dow Chemical, Kraft Foods, KFC, and Taco Bell.


Joe Olsen, CEO, Phenomblue

Joe oversees strategy and innovation at Phenomblue, an industry leading interactive brand experience agency.

Prior to Phenomblue, Joe held several leadership roles as a consultant, architect, designer, and software engineer for a variety of corporations.  He’s been a leading innovator in the digital world for over 10 years in both the private business sector and the within the creative community.


Gary Schwartz, President & CEO, Impact Mobile Inc., Chair of the IAB Mobile Committee

Gary Schwartz founded Impact Mobile in 2002 and has molded the company into an industry leader in North America promoting mobile as a media channel. Impact Mobile provides carriers, global agencies and brands managed and self-service marketing platforms for any aspect of their mobile marketing needs. In addition to connecting through national carriers to all mobile subscribers, Impact Mobile activates traditional and digital media and helps drive consumers to high-ROI destinations such as retail point of sale, live event gate, lead generation engine, etc.

Over the past eight years, Gary has played a leadership role in the mobile industry, running the first cross-carrier short code campaign in North America, and founding the CWTA Mobile Content Committee to establish policies and increase awareness to promote standards and adoption. Gary is the founder and co-chair of the Mobile Marketing Committee for the US Interactive Advertising Bureau (IAB) and is Americas Vice-Chair of the Mobile Entertainment Forum (MEF).


Kei Shimada, Founder & CEO, Infinita, Inc.

Kei is the Founder and CEO of Infinita Inc, a leading mobile research, consulting and development firm based in Tokyo. Infinita is one of only a few companies in Tokyo that covers these three business areas under one roof. He oversees a multinational team and possesses in-depth working knowledge of the world’s most advanced mobile market.

Infinita clients include IBM, AOL, Cybird, Deutsche Telekom, Orange, Docomo.com, Itochu, Adobe, Gameloft, Qualcomm, Swisscom, and the Embassies of Canada and Denmark in Japan. After graduating Waseda University in 1996, Kei has worked for Panasonic, Lucent Technologies, Cybird and Synchro, all leading companies in their respective industries.


Doug Stovalll, Senior Vice President of Sales, HipCricket

As a high-performing mobile marketing and advertising executive for more than a decade, Doug has developed strategic, successful programs for Staples, Urban Outfitters, MGM Casinos and Conde Nast, among hundreds of top brands.

Doug previously served as the Vice President of Sales at Acuity Mobile, where he built and managed direct and indirect sales and business development organizations for the provider of interactive mobile marketing, advertising and content delivery solutions. Over his career, Doug has created and directed the mobile sales and delivery units for Acuity Mobile, Merkle, Inc., TeleCommunications Systems (TCS) and Aether Systems.


Ryan Unger, Co-founder and Creative Director, Punchkick Interactive

Ryan has over 15 years of experience with programming and development, and has dedicated the past five years almost exclusively to emerging and mobile technologies. At Punchkick Interactive— America’s first design firm to focus exclusively on full-service mobile marketing—Ryan has spearheaded mobile efforts for many of the world’s most well-recognized brands including Qualcomm, GE, UPS, Pearson Education, Anne Geddes, and the ASPCA.

During his career, Ryan’s work has received a number of design and marketing awards from organizations including the Mobile Marketing Association, the American Advertising Federation, the Public Relations Society of America, and the Web Marketing Association. Currently, Ryan serves as a judge for the Web Marketing Association’s WebAward competition as well as the Internet Advertising Competition.


Ray Villares, VP Client Partner, Critical Mass; Executive Director, Mobile Monday - Chicago

Characterized as having a child-like enthusiasm for interactive design and innovation, Ray exudes this in everything he does as Vice President Client Services at Critical Mass. Prior to joining Critical Mass, Ray was Vice President of Digital Services at Symmetri. Before that he led the charge in new offering development at Acquity Group where he successfully incubated the firm’s Interactive and Mobile Marketing practices while fostering successful client relationships with dozens of Fortune 500 companies.

Early in his career, Ray co-founded a successful Web development start-up and, over a nine-year period, took the firm from a one-room office to one of the most reputable Interactive firms in the Southwest Florida region.  He provided delivery oversight for more than 300 Web projects and led innovation efforts across all service lines from website design and marketing to custom application development.


Location

The Spertus Institute
610 South Michigan Avenue
Chicago, IL 60605

Sponsors



Our Sponsors


5th Finger is a progressive mobile agency that works with brands to unlock the value of the mobile marketing channel.  We specialize in developing the unique relationships that retailers and CPG companies can strike with consumers through mobile to drive long term business results.  Our deep creative resources and highly-scaled technology platforms enable us to deliver integrated end-to-end marketing and technology solutions for our brand partners.


Punchkick Interactive is America’s first design firm to focus exclusively on full-service mobile marketing. Punchkick’s award-winning text-message campaign management, mobile web site design, custom iPhone app development, and mobile-media planning solutions have strengthened consumer engagement for many of the world’s leading brands, including UPS, AT&T, Pearson Education, Anne Geddes, ASPCA, Intel and Qualcomm.


Phenomblue is a group of talented creatives and technologists focused on creating compelling experiences that harness the power of technology to tell a consistent story across all digital consumer touchpoints. Whether we are working with an agency as a bolt-on digital partner or directly with any one of the numerous major pharmaceutical, CPG, technology, travel and leisure, and communications clients we have been lucky to work for, we have one goal: provide creative freedom. Your ideas shouldn’t be limited to your other constraints.


Ruder Finn is one of the world’s largest independent PR agencies, with wholly-owned offices spanning the globe. The firm is organized around four strategic pillars that reflect the agency’s key areas of leadership: Health & Wellness, Corporate & Public Trust, Global Connectivity and Life + Style.  Expertise includes reputation management, branding, cultural and social issues, and intent driven social media through its digital practices, RF Relate and RF Innovation Studios.


Interactive Mediums provides next generation customer engagement solutions designed to facilitate high value interactions with today’s on the go consumer.  Our easy to use software as a service  Mobile Marketing Platform enables marketers to rapidly develop, execute and analyze a variety of best practice Engagement Actions, establishing a Consumer Data Asset that informs ongoing, more relevant and higher value interactions.  Used by many leading brands, agencies, professional sports teams, and broadcast media to acquire, retain and develop customer relationships via the mobile channel, Interactive Mediums processes millions of customer interactions every month.  We also offer services spanning the entire mobile experience lifecycle including project consultation, mobile web design and mobile application development.


Acquity Group delivers award-winning, tailored solutions to elevate brands and businesses by maximizing the digital channel. Acquity Group’s innovative strategy, marketing and design, IT planning, and commerce & content services are the cornerstone of effective digital communication for today’s leading brands. Acquity Group is headquartered in Chicago and has offices in Irvine, CA; Los Angeles, CA; Overland Park, KS; Scottsdale, AZ; and Dallas, TX.


Artisan has over 20 years of expertise in Matching Talent with Success. Artisan specializes in helping companies successfully bring together the ideal creative and production professionals in print, web, multimedia, branding and marketing with the unique needs of each client firm on a freelance or full-time basis. With offices in Chicago, New York, San Francisco, Los Angeles and Indianapolis – Our specialty is the match!


Paladin, now part of Adecco Group North America, is a professional staffing and recruitment firm dedicated to the marketing, creative and communications professions.  Within these specialties, Paladin is a trusted partner for freelance, direct hire, temp-to-perm and payrolling services.  Paladin provides services to hundreds of clients within all major industries, across corporate, agency and not-for-profit organizations.


Hipcricket, Inc. drives new revenue and customer loyalty for consumer brands, agencies and media companies through strategic, creative and measurable mobile marketing interactivity. Recognized as a pioneer by CTIA, the preeminent wireless association, the mobile marketing software and solutions company has delivered more than 50,000 successful campaigns for customers including Coca Cola, Staples, Hershey’s, Jameson, Clear Channel Radio, Premiere Radio Networks, Sandusky Broadcasting and NBC. With its unique technology and experienced, customer-focused team, Hipcricket produces interactive campaigns through SMS, Mobile Web/WAP, and mobile advertising and now connects brands with audiences they desire to reach via the first comprehensive Hispanic Mobile Marketing Network. The company is based near Seattle with additional operations in New York and Mexico City.



Connect

Mobile University is 100% interactive

Take advantage of all the connectivity we have to offer!


Mobile University after-party.

5th Finger invites you to an after-event that’s just as lively as the one before it! Mobile University attendees can enjoy appetizers and 2 FREE drinks from 6:00 – 9:00 at

NV Penthouse Lounge
116 W. Hubbard Street
Chicago, IL
312-329-9960

Let your connections know that you’re attending the premier mobile event in Chicago and RSVP on LinkedIn.

Around the web

Listen to a podcast with speaker Gary Schwartz, a podcast with panelists Molly Garris and Jay Highley or read about us in the Mobile Marketer.

Hotels


Near Spertus

Blackstone Hotel
636 South Michigan Ave
(312) 447-0955

Congress Hotel
520 South Michigan Avenue
(312) 427-3800‎

Hilton Chicago
720 South Michigan Avenue
(312) 922-4400‎


Near NV Lounge

Springhill Suites
410 North Dearborn Street
(312) 644-4071‎

Hampton Inn
33 West Illinois Street
(312) 832-0330‎

Hotel Sax
333 North Dearborn Street
(312) 245-0333‎

Trump International Hotel
401 North Wabash Avenue
(312) 588-8000