Learning Center
The HMC Learning Center is a resource for marketers looking to educate themselves on mobile marketing. It includes relevant news in the mobile marketing, both syndicated and original content in addition to case studies and white papers.:
The HMC provides its point of view on the relevant news in the mobile industry. No tech talk unless it has direct implications on marketing. Always something that will help you understand the world of mobile better.
Each example in the HMC Case Study Library demonstrates different ways to use mobile marketing to connect with your consumer and build you brand/business. As you peruse the library you will notice:
- Examples are sorted by industry
- Each case study has solid, numerical results
- The HMC evaluates each case study so you know how the experts weigh in on what was done right and what could be added the next time
The HMC’s Metrics Team helps marketers understand and measure mobile marketing performance in a consistent way. We do this by outlining available tactical options, defining measurement methods and establishing benchmarks for successful campaigns. This provides our members the ability to invest in the space with confidence and measure the success of their campaigns.
The Curriculum team creates white papers that educate people on specific mobile marketing topics. The first is Mobile 101, a broad overview of mobile marketing that is a primer for anyone interested in this industry. There are others in the works for the future like 210, a more in-depth look at the mobile web, and 220, a closer look at mobile apps. These are all available for free distribution as long as The Heartland Mobile Council is given as the attributable source.
