Case Study Library

JUST LAUNCHED! Each example in the HMC Case Study Library demonstrates different ways to use mobile marketing to connect with your consumer and build you brand/business. As you peruse the library you will notice:

Examples are sorted by industry
Each case study has solid, numerical results
The HMC evaluates each case study so you know how the experts weigh in on what was done right and what could be added the next time
There is an opportunity to provide your own feedback and start a conversation

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Case Studies (4) »

Ace Holiday Sales Series

Ace Hardware’s challenge was that it wanted to continue its mobile strategy by running a one month long mobile advertising campaign during the holiday season.
Mobile Internet, Retail, Mobile Ads, Ace, Microsoft, Behavioral Targeting, Display
Cars.com Super Bowl iPhone App

Cars.com wanted to give users who were already viewing the mobile website an opportunity to download an app for the iPhone and iPod Touch.
Automotive, iPhone, App, Cars.com, Mobile Internet, Super Bowl
Ford Taurus Idle Screen

With the launch of the new 2010 Ford Taurus, Ford needed to reach the vehicle’s target audience via the mobile platform that complimented its existing mobile strategy as well as its traditional media buying strategy.
Automotive, Mobile Internet, Idle Screen, Ford, Mobile Posse, Taurus
UPSJobs

UPS’ goals were to use new technology to provide candidates with the ability to share personalized contact information with UPS, capture their data, encourage candidates to apply for jobs online and view their "on-the-job" videos.
transportation, Mobile Internet, SMS, WAP, Recruitment, Jobs, Careers, UPS