HMC Metrics Guidelines

HMC Metrics

The HMC’s Metrics Team helps marketers understand and measure mobile marketing performance in a consistent way.  We do this by outlining available tactical options, defining measurement methods and establishing benchmarks for successful campaigns.  This provides our members the ability to invest in the space with confidence and measure the success of their mobile marketing initiative.

To contribute to the Metrics Team’s white papers, contact Jeff Judge at jeff@heartlandmobilecouncil.com.