On the heels of the launch of Google Buzz – which is all about mobile social networking – a new study from Ruder Finn confirms that “social” is a top mobile priority. Americans are spending an average of 2.7 hours per day on the mobile Internet – connecting socially, managing their personal finances, and even as a means for advocacy. Ruder Finn’s first-ever Mobile Intent Index studies mobile phone user habits and explores the underlying reasons – or intent – people have for accessing the mobile Internet: http://intentindex.com/mobile.
