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Teens are Primed for Mobile Messages

January 30, 2013

The teenager sitting across of you is probably hunched over their mobile phone where a small and constant “ping” “ping” sound is letting them know their latest text has arrived. These prolific and proficient texters are sending, on average, over 100 daily texts according to a new study by Pew Research on teen communication. With 77% of teens owning a cell phone and 23% a smartphone, teenagers are primed to receive brand mobile messages.

  • Heavy Texters are usually also Heavy Talkers: 69% of heavy texters talk daily on their cell phones, compared with 46% of medium texters (those exchanging 21-100 texts a day)
  • Second screen expansion continues: 30% of teen smartphone users are also using tablets
  • Location-based service usage is still small: 18% of smartphone owners in the sample had shared their location, compared with 8% of regular phone owners and 2% of all other teens.

Hear firsthand how millennials interact with their mobile phones and how brands are reaching out to them.  Attend our #MobiU2013 Seminar: Mobile Millennials on March 28 in Chicago.

Who’s texting and How much are they texting?

Older girls are texting almost twice as much as boys their same age, and both groups have experienced and increase in texts from 2009. The study showed that the average 14 – 17 year old is sending 181 texts per day, with blacks and Hispanics indexing higher than other ethnic groups.

Heavy Texters = Heavy Talkers

Chatty teens are chatty teens no matter what the medium. Heavy texters, those who text more than 100 texts a day, talk much more on their cell phones as well. In fact, 69% say they gab away on their cell phone each day compared to 46% and 43% of medium and light texters.

Second Screen Expansion Continues

Teens are using tablets! Of the tablet users, teens with smartphone were more likely to have used a tablet. In fact, 30% said they used a tablet to go online in the past month compared to 16% of all teens. In addition, teen smartphone users were 8% less likely to to use a desktop or laptop to traverse the internet.

Location-Based Service Usage Still Small

Foursquare, Gowalla  and other Location-Based services haven’t caught on like wildfire for teens. Older teens are more likely to use these services at 9%, than their younger counterparts.

Hear firsthand how millennials interact with their mobile phones and how brands are reaching out to them.  Attend our #MobiU2013 Seminar: Mobile Millennials on March 28 in Chicago.

Source: Amanda Lenhart. Teens, Smartphones & Texting.  Pew Internet & American Life Project, March 19, 2012, http://bit.ly/mMillPhones, accessed on January 24, 2013.

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