Smartphone users worldwide are estimated to top 1.75 billion in 2014, or approximately 14% of the global population and more than half of the US adult population has a smartphone. While these statistics may not be shocking, some from the below roundup just might:

  1. Think your mobile phone and plan is expensive? In 1983, the first commercially available mobile phone rang in at a hefty $4,000, along with a $50 monthly service fee, plus 40 cents/minute during peak times (from 9 am to 5 pm), 24 cents/minute off-peak, 30 minutes of talk time, and took 10 hours to charge fully.  This makes any of today’s mobile phone plans look beautiful.

  2. The first smartphone cost $900, and debuted in 1993, weighing more than a pound. And, if you are a history fanatic, be sure to read about the evolution of the smartphone.

  3. Wished that you had a single charger for all your technology? Maybe move to Europe where they are currently considering a universal charger for all phones.

  4. We put a man on the moon using less computing power than what you currently carry in your pocket.

  5. Ahem… we are in a world of practicing safe sexting now. Based on McAfee’s recent 2014 Love, Relationships & Technology survey, nearly 50% of adults are exchanging NSFW digital content without taking the necessary, er, precautions.

  6. Globally, more people have access to cell phones than they do to toilets. (Yeah, we did a double take too.)

  7. Speaking of toilets, 100,000 mobile phones are dropped down toilets in Britain every year. (We’re seeing an interesting toilet to phone correlation here.)

  8. You have mobile to thank for Twitter’s 140 character limit, which was influenced by the 160 character limit of text messaging — 140 characters for the tweet and 20 for the Twitter username.

  9. Diamonds aren’t just a girl’s best friend – the world’s most expensive phone created by UK designer, Stuart Hughes, is the Black Diamond iPhone 5. Coated in solid gold, its edges are lined with 600 white diamonds, with a solid gold Apple logo on the back containing 53 white diamonds, and a rare 26 carat black diamond for the home button. Total price: £10 million (USD$15.3 million). Not a phone you’d want to drop in the toilet.

  10. Forget arachnephobia (fear of spiders) or pediophobia (fear of dolls) – the mobile age has brought with it a new phobia, Ringxiety, hearing your phone ring or beep when it hasn’t. These phantom rings have put many in a tizzy, with some thinking marketers are getting clever with subliminal advertising. Is that your phone beeping?

  11. BONUS 11th Fun Fact: The first public mobile phone call was made by the inventor of the mobile phone, Martin Cooper. He made the call to his competitor, Dr. Joel Engel at Bell Labs. “Joel, this is Marty. I’m calling you from a cell phone, a real handheld portable cell phone.” And…did we mention that we were every excited when Martin joined HMC at the Chicago Google office on May 2011! Check out our photos on Facebook.

Learn less trivial facts about how your phone will replace your wallet at our next #MobiU2014: Mobile Commerce Forum, taking place May 15th in Chicago. Limited seats available. Register here.

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Why Brands Love a “Safe Learning Environment”

March 27, 2014

by Hugh Park Jedwill, Executive Director, Heartland Mobile
What is the big deal about our “Safe Learning Environment?” Hear directly from brands and agencies like MasterCard, PepsiCo, Mead Johnson Nutritionals, Allstate, Ogilvy, Silverpop and GMR what it means to them. Then read why we religiously adhere to it despite the fact it means we [...]

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Louis Vuitton’s Mobile Commerce Strategy

March 17, 2014
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By Blair Triplett, HMC Marketing Team
Oh mon dieu! Iconic brand and French fashion house Louis Vuitton steered head on into the mobile commerce pathway, joining other retailers that have made buying their products even more accessible with mobile. Their digital strategy includes so much more, but the execution falls a bit short. With the [...]

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Three Mobile Commerce Research Papers You Must Read

March 4, 2014
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by Brandy Gonsoulin, Marketing Director – Mobile University, HMC
While 2013 was the beginning of what we thought was the year of mobile with smartphone adoption passing 50 percent and the word tweet added to the dictionary, the momentum is continuing with a vengeance into 2014. Key research has revealed clear indications of mobile’s upswing and [...]

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Brands+Startups™ 2014 Mobile Marketing Accelerator & Competition

February 26, 2014
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Applications for the Br+St14 Accelerator Class are now open!

NEWS!
February 28, 2014: Quotes from our Sonal Mane (Microsoft) Interview

We interviewed Sonal Mane, Microsoft’s Startup Portfolio Manager for the Central US, about big corporations and small startups, and how they can work together. The in-depth interview will be posted soon, but in the meanwhile, below are [...]

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Go USA! AT&T and Mobile at The 2014 Sochi Winter Olympics

February 19, 2014
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By Blair Triplett, HMC Marketing
Yell, Cry out, Screech, Holler, and Cheer for Team USA at The 2014 Sochi Olympic Winter Games with the, AT&T “#ItsOurTime,” campaign from wherever you are. At the HMC, we educate our marketing audiences to, “Go Mobile,” all of the time. One way we can help is to highlight big [...]

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“When Love Goes Mobile” — Valentine’s Day Mobile Shopping Trends and Insights

February 13, 2014
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by Brandy Gonsoulin, Director of Marketing – Mobile University

Valentine’s Day for a retail marketer is like a kid in a candy store — when the gift of love is at hand, it’s everyone’s game. For the estimated $20 billion predicted in spend this holiday season, the purchasing gains can be high for the marketer [...]

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Four Reasons Why Super Bowl was not Mobile

February 5, 2014
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by Hugh Park Jedwill, President & Executive Director, HMC
If you were one of the 111 million watching the Super Bowl XLVIII, then you probably paid more attention to the ads and props bets than the past several years.  With the advanced adoption of mobile in Corporate America, it was an ideal scenario for an ad [...]

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6 Things to Prepare You for a Mobile 2014

January 23, 2014
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by Hugh Park Jedwill
President & Executive Director, Heartland Mobile Council
January 23, 2014
“…2014 will make 2013’s roller coaster ride look like a tame, merry-go-round.”

As President of the Heartland Mobile Council, I have regular conversations with the brands we work with and many conversations with those who don’t speak at our events.  The exact nature [...]

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Mobile & Moms Become Even Closer – Q&A with BabyCenter

November 20, 2013

In June of 2012, we brought Kimberly-Clark, Whirlpool, SymphonyIRI and BabyCenter together to help educate brands on the Mobile Mom opportunity.  See our post-event interviews with Kimberly-Clark, Whirlpool, and BabyCenter, from this sold out event here.  We also learned from the Chicagonistas about a “Day in the Life of a Mobile Mom.”  Both helped Chicagoland [...]

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Recap of MobiU2013: Mobile Path to Purchase, 10/24, from the ExpHall Perspective

October 30, 2013

Event:  MobiU2013: Mobile Path to Purchase (click for full event info)
Location:  Best Buy HQ, Richfield, MN
Date: October 24, 2013
I learned about the Heartland Mobile Council (HMC) this summer from a member of the Council who thought my expertise in mobile payments could be of value. I have been most impressed with how the [...]

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Q&A with Select Comfort on Mobile’s Impact on the Purchase Funnel for High Consideration Products

October 22, 2013
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Mobile’s significant role in the path to purchase is undeniable.  People are looking at their phones to find more product information, check prices, review customer ratings/comments and check competitor’s products. But what happens when the product is a “considered purchase” – one that happens once every 10-20 years?  Cars, appliances and mattresses are a few [...]

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Q&A with Forrester on how Mobile Impacts the Path to Purchase

October 14, 2013
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Over 100 years ago, in 1898, E. St. Elmo Lewis, an American sales and advertising pioneer, developed a practical sales tool using the latest Scientific Management insights. He created his AIDA funnel model based on customer studies in the US life insurance market and it soon became the predominant marketing model. “AIDA” [...]

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Q&A with Best Buy: The New Mobile Path to Purchase

October 12, 2013
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Less than five years ago the “Path to Purchase” and “Purchase Funnel” were fairly simple.  Awareness, Consideration, Preference, Purchase and Loyalty.  There are variations based on industry but nothing that changed it dramatically.  Then Web2.0 came along and social media changed the purchase funnel by extending each stage and adding “Advocacy” at the end after [...]

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Presentations from the #MobiU2013 Summit: Mobile➜Reality

October 8, 2013

Those who attended our #MobiU2013 Summit, 9/26/13, saw 10 brands on the leading edge of mobile talk about how they’re bringing mobile potential to physical reality. If you couldn’t attend this year, you can still learn from the presentations. Also, see our pictorial recap on Facebook to see our speakers in action and to [...]

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Q&A Video: Blue Cross & Blue Shield of Illinois on Building Mobile Capabilities

September 19, 2013
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We sat down with Patrick Feeney and Corey Bieber of Blue Cross Blue Shield of in their courtyard behind their building. Transformers4 was being filmed just the week before.  No evidence of Optimus Prime was left but the high tech vibe was still in the air. As one of the council’s key partners, [...]

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Q&A with PepsiCo Marketers on Mobile, Driving Store Traffic and Millennials

September 19, 2013
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PepsiCo is a house of brands.  Pepsi, Gatorade, Fritos, Doritos, Cheetos, Quaker, Tropicana, Mountain Dew, Propel and many more.  But unlike other consumer product holding companies like Procter & Gamble, Kraft and Unilever, they have a sales culture mixed into their marketing.  That makes sense given most of their products are impulse purchases.
In addition, they [...]

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Q&A with Whirlpool: Giving Moms Control Through Mobile

September 17, 2013
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When was the last time you bought a washing machine?  Probably about the same time you bought a car.  Similar to the auto industry, washers/dryers have a 7-8 year consideration cycle.  That’s a lot of time for you to forget about them.  In fact, you probably don’t know what brand you currently have – do [...]

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Mobile Delivers the Promise of Marketing, by Larry Light, Opening Keynote for #MobiU2013 Summit, 9/26

September 15, 2013
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Think about the top marketing minds in the world. Not academics creating marketing theory. Not the people who leverage academic marketing principles to manage the day-to-day of a brand. Think about the ones who take the potential of marketing and turn it into reality. For instance, they take a fast food business [...]

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Q&A with MasterCard: Mobile Payments & Your Reality

September 11, 2013
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Today when you leave home you check for keys, wallet and phone (check out our Mobile 101 rap if you forgot).  But the phone is well on it’s way to replacing the other two items – particularly the wallet.  Two years ago, at the #MobiU2011 Summit, we were the first marketing conference in Chicago to [...]

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Q&A with Nielsen on the State of the Mobile Industry

September 4, 2013
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The HMC was founded in April of 2009, just 4.5 years ago. Back then it there was just 10 of us: Phonevalley, Ansible, TWC and a few mobile companies like 4INFO. No brands were interested in the Heartland. Fast forward to today and the HMC is 40+ strong and every brand is [...]

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Q&A with Allstate & BCBS of Illinois on Building a Mobile Team

August 27, 2013
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Eight years ago in 2005, I was an ABM (Assistant Brand Manager) for Procter & Gamble working on Gillette Venus. I was a year out of business school and learning the ropes of brand management. We had just gotten approval for a $3+ million Spring Break campaign – yeah, someone had to do it [...]

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Putting Brands First – the Mobile University Difference

August 26, 2013

A year ago we posted our manifesto for 2012, The Mobile University Difference.  It was a month-and-a-half before our summit last year and it was our heartfelt outreach to the marketing community to let them know there was a mobile organization with their best interests in mind.  What surprised us is that it has the [...]

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Q&A with University of Michigan Professor on Mobile Location Behaviors

August 13, 2013
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The University of Michigan is known for many things.  Great Medical, Engineering, Public Policy and Business schools.  Great college sports.  The Consumer Satisfaction Index.  A good protest or two.  Mobile Marketing is not on the list, though.  But it should be.
Quietly over the past seven years, Sy Banerjee, Asst Professor, Mobile Interactive Marketing, University of [...]

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Brands+Startups™ Finale at Techweek – Recap

July 8, 2013
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On June 27th, in front of a sold-out crowd, the HMC and Chicago AMA in partnership with 1871 and Techweek presented the final round of the Brands+Startups™ Marketing Pitch Competition on June 27th.  The exciting finale event was held as part of the 2013 Techweek Chicago on June 27th.  A [...]

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Recap of Mobile Hispanics Seminar, June 13, 2013

June 20, 2013
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If you missed our Mobile Hispanics Seminar, 6/13/13, you missed a great evening of education! As usually, there were insightful moments during the focus group of Hispanics, the Nielsen overview of Mobile Hispanics, the brand panel with Kimberly-Clark, BCBSIL, Domino’s Pizza, and the Experience Hall. But don’t worry, we have a full video, [...]

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Digital increases the Acculturation Rate for Hispanics

June 10, 2013

As an acculturated Hispanic marketing professional (I understand the difference between using the phrase Hispanic versus Latino, for the sake of consistency I will use Hispanic in this post), I am fascinated by the question of how the interaction of technology, personal values, education and culture in the mobile digital world will affect someone. Making [...]

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Researching Mobile Hispanics: Q&A with Nielsen

June 4, 2013
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52 million strong and representing the majority of population growth over the next five years, Latinos have become the focus of every multi-cultural marketing program.  And they over-index in mobile usage, often leapfrogging over the desktop internet and going directly to the web exclusively on their mobile devices.  If your brand is not already mobile, [...]

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Top 10 Hispanics & Mobile Facts – Infographic & Study

May 7, 2013
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Hispanics are less likely to own a home computer than the average American.  Instead they over-index on using mobile as their portal to the web.  According to the Zpryme 2012 survey, adult Hispanics will spend over a half-billion dollars ($0.5B) on mobile apps this year. And they’re receptive to advertising with 26% of Hispanics [...]

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Kimberly-Clark Mobilizes Hispanic Moms: Q&A with Kyle Mengwasser

April 29, 2013
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As the Hispanic market has grown, the opportunity has grown in both size and complexity.  Brands like Kimberly-Clark who have been reaching out to Hispanics for a while understand this.  As the mobile wave has grown, it’s only natural that the fastest growing ethnographic and the fastest growing mass medium come together.  Natural, but not [...]

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Advice to Mobile Startups from Walgreens

April 16, 2013
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Walgreens is no stranger to mobile marketing.  In fact, for those who follow the industry at all, you know that Walgreens is one of the best and earliest adopters of mobile marketing.  Where many brands are still dipping their toes in mobile ads and self-aggrandizing apps, Walgreens has invested early and heavily in this space.  [...]

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Advice to Startups from BCBSIL

April 16, 2013
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When you think innovation and mobile, Blue Cross and Blue Shield of Illinois is not who you think of first.  In fact, we try not to think about healthcare at all if we can help it.  National debate aside, studies show that Americans have a love/hate relationship with our healthcare providers.  We vilify them when [...]

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Recap of Our Sold Out MobiU2013 Millennial Seminar

March 31, 2013
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RECAP OF SEMINAR
PRESENTATIONS
VIDEOS
RECAP OF MOBILE MILLENNIALS SEMINAR, March 28, 2013, at PepsiCo
The sold out MobiU2013 Millennial Seminar hosted at the PepsiCo Sustainability Center was a great success! Everyone was interested in a deep dive in Millennials & their addiction to their mobile phones. Some also wanted to learn about mobile as a [...]

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Redbox is Ready for Millennials: A Q&A with Kimberlie Christen

March 13, 2013
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Only ten years ago when you wanted to rent a movie or game you went to your neighborhood Blockbuster.  When they first started, they were the big box solution that we all were thankful for – a big, clean aisle alternative to the scuzzy, small dungeons that were run by questionable characters.  But we got [...]

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Researching Mobile Millennials: Q&A with Nielsen

February 19, 2013
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The use of mobile technology is such a new field, even the researchers recognize its complexities. With distinctly different operating environments, mobile-specific data and the long tail of apps, mobile is evolving as we speak. We wanted details on Millennials and Mobile straight from the source…so we sat down with Mark Sneathen, Senior Vice President [...]

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Have You Met the Connected Generation?

February 11, 2013
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Who is Generation C? The C stands for “connected,” and the group comprises Americans between 18 and 34 — who are defined by their digital connectivity. They are most influential group within the Millennial demographic and represent 23% of the population according to the last Census. Most importantly, they account for a [...]

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Teens are Primed for Mobile Messages

January 30, 2013
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The teenager sitting across of you is probably hunched over their mobile phone where a small and constant “ping” “ping” sound is letting them know their latest text has arrived. These prolific and proficient texters are sending, on average, over 100 daily texts according to a new study by Pew Research on teen communication. With [...]

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