by Hugh Park Jedwill, Chairman, Heartland Mobile Foundation

This is part 1 of 2 on Walgreens and their mobile innovation initiatives.

To say mobile marketing has changed our everyday lives is not an exaggeration. Even now, few people see how deeply mobile technology will change everything we do and how every business engages its customers. If there is a company that understands this, it is Walgreens. At Heartland Mobile, we talk about the mobile promise and at Walgreens, they are close to making that promise come true. But to get the full picture you have to know both sides of the coin, so to speak. You need to know how Walgreens utilizes teams of product managers and marketers, who work together to create bleeding edge ideas. This is not a “test and learn.” It’s full scale implementation with most of the 310 million Americans as its test base.

The drugstore’s latest mobile successes are driven by teams of marketers and product managers like Joe Rago. And if you don’t know what Rago and his team are doing, then you ABSOLUTELY need to read this. In the next few years, every corporation that wants to compete for the American wallet will need to follow their lead and use mobile API’s—application program interfaces—to link their mobile app or website to the multitude of startups that are creating innovative solutions.

Walgreens’ ambition is nothing short of truly fulfilling its brand promise of “Happy and Healthy.” Brand marketers talk about their brand promise in lofty terms, Coke promises “Happiness,” Disney promises “Family,” and Volvo promises “Safety.” But each brand only delivers a small slice of the promise because they can only deliver their brand promise when you buy their product/service. Today, mobile allows a brand to deliver its promise outside of its own products and that’s exactly what Walgreens is doing. They know they can’t be at every moment of “happy” and “healthy” in their consumers lives – or can they?

Rago has been at Walgreens for three years as part of the mobile product organization. Currently, as a Sr. Product Manager, he runs two main areas – the first being the third party developer program that provides services that third parties can take advantage of.  He has seen some great success from partners on photo printing and prescription refills and also with the Balance Rewards for Healthy Choices program. His second area of responsibility is similar to a Walgreens “labs”, where they try out different kinds of software and hardware. “It’s like our POC—proof of concept—group where we do very quick, two-week concept developments and evaluations,” describes Rago.

With the rapid changes in mobile, Rago’s job has changed, too.  He started with mobile website work for walgreens.com then drugstore.com and beauty.com. Before that the mobile team was 3-4 people in mobile product management. With just a little oversight he made a lot of noticeable enhancements. Then his job changed.  Rago says, “Nine months later, I started on our first API program on QuickPrints. It started with just third-party partners, but then we decided to add it to the Walgreens app so we became our first customer. Its success led to other API projects.”

Click here to hear Joe Rago speak at the #MobiU2014 Summit, September 17, in Chicago.


An “API” is an Application Programming Interface.  It can be used within a program to send or receive data, or, as in the case of Walgreens, it is used between “interfaces.”  For instance the Fitbit interface sends an API call to Walgreens interface that adds 20 points to your Balance Rewards.  API’s have been used almost since the advent of computer programming. The beauty of API functionality for marketers is that it allows you to build your program and allow anyone to participate in it by publishing a book of protocols.  You no longer need to create every touch point with your consumer every time.  Almost like affiliate marketing you are finding your consumers wherever they are and bringing them to you.

Finding your consumer is increasingly harder to do with today’s fragmented media landscape.  To understand where the future is headed you look at what younger people are doing.  And today’s youth are mobile natives, never knowing a world without mobile phones embedded in every moment of their lives.  Smartphone penetration, according to comScore, averaged 69.6% of the US mobile market during the 3-month period ending in April 2014, up more than 10 points from the year-earlier period (58%).  But the signs of smartphone fatigue have already set in. Samsung missed expectations last year despite a 58% increase in advertising spend.  ”Apple is suffering from iPhone fatigue, while Samsung is suffering from Galaxy fatigue,” says Neil Mawston, executive director of Strategy Analytics.

But there’s still a lot of growth in mobile especially with wearables and how wearables and the smartphone complement each other.  Despite recent setbacks, wearable technology is still forecasted for exponential growth.  In 2014, Business Insider expects 8 billion wearable devices to be sold. That number jumps to 18 billion in 2018.

“‘Mobile’ is continuously expanding to the connected individual, connected health, connected home”


But are wearables a “mobile” technology? In a traditional sense, “mobile” is limited to the phone but, as technology evolves, the phone becomes more of a hub to augment the relationships with health or loyalty partners. According to Rago:

“‘Mobile’ is continuously expanding to the connected individual, connected health, connected home. I don’t like the term “Internet of Things.” The interconnection between everything you use in life—health, home, auto. It’s becoming more seamless to create interactions between those things. Every new version of Android and iOS is like an early Christmas.  The rumors of the iWatch, of course, is exciting. We’re doing a lot with wearables and people are increasingly wearing a variety of these devices. The wearables space is red hot.”

Click here to hear Joe Rago speak at the #MobiU2014 Summit, September 17, in Chicago.


Though wearables is the hot mobile technology, there is no standardized software platforms.  Generally speaking, the “Internet of Things” has 10 software platforms.  The smartwatch is the next big race, with Google’s Android Wear, Apple’s iOS and Samsung’s SAMI all developing followers.  Even within the connected car, there are five main offerings. Apple with Carplay, Google with Android Auto, Windows, and a couple of the car manufacturers have their own platforms. Rago says, “Until those platforms are in a large number of vehicles, you won’t have consumer reach and there will be a lot of changes. Walgreens can’t plan for all the platforms, so we’ll have to wait for them to shake out. Apple and Google will most likely continue to advance in the smart car, but we still have to wait and see.”

Rago and his team are excited about wearables but what about the Walgreens shopper?  They want control and that’s what Rago is giving them.  He says:

“What most excites our customers about the potential of mobile as it relates to Walgreens is the ability to interact with our brand on their own time. This may be in one of our many stores, within our mobile app, or through new initiatives like our Balance Rewards for healthy choices program. Walgreens wants to offer our customers the ability to interact with our brand whenever, wherever and however is best suited to them.”

Walgreens achieves this by pairing up product managers and marketers.  They work together that is seems that even they lose track of where one ends and the other starts.  “There’s a huge interplay between the two,” Rago says.  “Sometimes it’s the marketing side leading.  Other times it’s a product that’s developed and marketing is needed to get the word out.”  In the case of the Balance Rewards program, Rago worked very closely with marketing.  Marketing would work to bring in a partner like FitBit, and Rago would work with those same vendors on the actual integration piece.  “No promises are made without frequent checkpoints,” he says.  And that is the secret to Walgreens mobile success.

This is how it works.  Let’s say Rago has some new features he wants to build into the next revision.  With an existing product, for enhancements, it’s typically driven from product management.  Marketing comes afterwards.  For new ideas, it could be what marketing is hearing or what potential business partners are saying.  “It’s a very collaborative process.  It’s a relationship with checks and balances,” according to Rago.

“This is a collaboration between product management, marketing and user design…”


And what if there was only Product Management and no Marketing?

“It could result in a great product with no audience.  Even though we know we have a large customer base, we’ve done a lot of work to improve the onboarding process with highlights of the new features.  Instead of a manual, we want to show people the new features.  This is a collaboration between product management, marketing and user design to create that improved app on-boarding experience.”

Click here to hear Joe Rago speak at the #MobiU2014 Summit, September 17, in Chicago.


Walgreens marketing puts them at “The Corner of Happy and Healthy.”  But words alone don’t make the consumer believe.  Even in the Mad Men days, there had to be an RTB, a reason-to-believe.  For Walgreens historically, their prescription connection is the obvious RTB but today’s consumer savviness requires more marketing firepower.  And that firepower comes from mobile.  When the “Happy and Healthy” branding was created, so was the Balance Rewards brand and Rago’s team. It was meant to be the perfect balance of Happy and Healthy.  A rewards program is purely transactional like when you fill out a script or get a vaccine.  You earn loyalty points for doing that.

Then there’s the non-transactional opportunities that don’t require purchase.  Walgreens gives you those points for doing the things you should be doing.  They will give 20 points per mile of exercise and 20 points for a weigh in. They started this program with FitBit and BusyBody Media as a pilot and it has now grown to close to 60 fitness trackers.

“…part of the reason our API program was created was to start to change public perception of Walgreens”


The idea of using API’s to export the Walgreen brand into the spaces and places their consumer live is pure blue ocean innovation.  But Walgreens is known more as a huge, slow moving company so how did Walgreens take on the mantel of mobile innovation? Rago explains:

“I think part of the reason our API program was created was to start to change public perception of Walgreens not just as a retail pharmacy, but as a technology innovator. We knew that while we consider many of our own mobile initiatives to be very fast-moving and first to market, working with the immense third-party developer community would only help to move innovation forward in an even faster manner.”

Even if Walgreens’ shoppers doesn’t recognize this consciously today, 16 million of them are thinking about the brand every time they exercise.  Then when its time to fill a prescription, print a photo, buy make-up or anything else on a week day, guess what brand fills the spaces and places in their mind?  Increasingly, it will be Walgreens.

END OF PART 1

Click here to hear Joe Rago speak at the #MobiU2014 Summit, September 17, in Chicago.

{ 0 comments }

Brands+Startups™ Challenge Down to Only 4 Startups After Knockout Round3

August 26, 2014

By Marc Goodman

Chicago, IL (August 26, 2014) — Heartland Mobile held the third round of its Brands+Startups™ Marketing Challenge at the impressive new location for TechNexus on the 12th floor of the Lyric Opera Building this past Thursday. The marketing focus of the night revolved around the Positioning of the product and company.

The event kicked [...]

Read the full article →

ExperienceHall (ExpHall) Application

July 29, 2014

Heartland Mobile’s Experience Hall (ExpHall™) will inspire and educate you by Mobilizing Your Mind!

The ExpHall™ is a pass to learn about mobile firsthand. We bring exhibitors, NO CHARGE, to our ExpHall because we believe our marketing audience need to see your mobile technology, product, service or campaign. These exhibitors bring ideas that could [...]

Read the full article →

12 Startups Win the Blind Pitch at the Brands+Startups Challenge

July 11, 2014

Bringing Together Large Corporations & Agile Startups
Imagine you’ve been given the opportunity to pitch your startup to a diverse group of internationally known brands at a one of the major technological events in the city. You take the stage and begin your pitch only to find the brand representatives all have their backs to you [...]

Read the full article →

Rick Ton at Walgreens Talks about Using Mobile to Create Healthy Behaviors

July 8, 2014
Thumbnail image for Rick Ton at Walgreens Talks about Using Mobile to Create Healthy Behaviors

by Hugh Park Jedwill, Chairman, Heartland Mobile Foundation
Every time I pass by a Walgreens, I get a message from their app.  This year, Techweek sent push messages about speaker sessions.  With push notifications, brands now have the ability to send us messages when and where they want.  But the beauty of mobile is that the [...]

Read the full article →

5 Lessons on Mobile Marketing, Courtesy of Chicago Parking App

July 3, 2014
Thumbnail image for 5 Lessons on Mobile Marketing, Courtesy of Chicago Parking App

By Blair Triplett. Maritza Lie and Christopher Kammer also contributed to this article.
A classic interview question for a management consulting job asks for an estimate of the number of parking meters in the United States. The answer to this question is easier to determine than its history and politics, especially in Chicago.  Here, parking meters [...]

Read the full article →

The Seven Best/Worst Startup Pitch Stories from Walgreens, Orbitz, PepsiCo & BCBS of Illinois

June 10, 2014

If you haven’t noticed, the face of innovation has changed. It’s no longer two guys in a garage in California. It’s a guy and a girl at a state university. It’s the new mom down the street. It’s the bohemian dressed woman you see at Starbucks, behind the counter. This [...]

Read the full article →

PepsiCo & Mobile Commerce: Beacon Makes Everything Better

April 30, 2014

April 30, 2014
By Hugh Park Jedwill and Brandy Gonsoulin. Blair Triplett also contributed.
Photography by R. Paul Skeehan

Chicago PepsiCo office.  It’s no secret that every major retail brand has invested in mobile.  It’s a great medium to gain visibility for a new product or sale.  McDonald’s has used mobile ads to promote many of their seasonal [...]

Read the full article →

Mobile Trivia: Ten Things You Didn’t Know

April 23, 2014

Smartphone users worldwide are estimated to top 1.75 billion in 2014, or approximately 14% of the global population and more than half of the US adult population has a smartphone. While these statistics may not be shocking, some from the below roundup just might:

Think your mobile phone and plan is expensive? In 1983, the first [...]

Read the full article →

Why Brands Love a “Safe Learning Environment”

March 27, 2014

by Hugh Park Jedwill, Executive Director, Heartland Mobile
What is the big deal about our “Safe Learning Environment?” Hear directly from brands and agencies like MasterCard, PepsiCo, Mead Johnson Nutritionals, Allstate, Ogilvy, Silverpop and GMR what it means to them. Then read why we religiously adhere to it despite the fact it means we [...]

Read the full article →

Louis Vuitton’s Mobile Commerce Strategy

March 17, 2014
Thumbnail image for Louis Vuitton’s Mobile Commerce Strategy

By Blair Triplett, HMC Marketing Team
Oh mon dieu! Iconic brand and French fashion house Louis Vuitton steered head on into the mobile commerce pathway, joining other retailers that have made buying their products even more accessible with mobile. Their digital strategy includes so much more, but the execution falls a bit short. With the [...]

Read the full article →

Three Mobile Commerce Research Papers You Must Read

March 4, 2014
Thumbnail image for Three Mobile Commerce Research Papers You Must Read

by Brandy Gonsoulin, Marketing Director – Mobile University, HMC
While 2013 was the beginning of what we thought was the year of mobile with smartphone adoption passing 50 percent and the word tweet added to the dictionary, the momentum is continuing with a vengeance into 2014. Key research has revealed clear indications of mobile’s upswing and [...]

Read the full article →

Brands+Startups™ 2014 Mobile Marketing Challenge

February 26, 2014
Thumbnail image for Brands+Startups™ 2014 Mobile Marketing Challenge

8/21: Join us for Round 3, the “Knockout Round,” at Technexus. REGISTER HERE

NEWS!
LATEST NEWS
Phil Nevels of World Business Chicago to keynote Knockout Round3
August 15, 2014

Our keynote speaker will be Phil Nevels of World Business Chicago. Phil is Executive Director of ChicagoNEXT, the startup arm of World Business Chicago. He heads up private/public [...]

Read the full article →

Go USA! AT&T and Mobile at The 2014 Sochi Winter Olympics

February 19, 2014
Thumbnail image for Go USA! AT&T and Mobile at The 2014 Sochi Winter Olympics

By Blair Triplett, HMC Marketing
Yell, Cry out, Screech, Holler, and Cheer for Team USA at The 2014 Sochi Olympic Winter Games with the, AT&T “#ItsOurTime,” campaign from wherever you are. At the HMC, we educate our marketing audiences to, “Go Mobile,” all of the time. One way we can help is to highlight big [...]

Read the full article →

“When Love Goes Mobile” — Valentine’s Day Mobile Shopping Trends and Insights

February 13, 2014
Thumbnail image for “When Love Goes Mobile” — Valentine’s Day Mobile Shopping Trends and Insights

by Brandy Gonsoulin, Director of Marketing – Mobile University

Valentine’s Day for a retail marketer is like a kid in a candy store — when the gift of love is at hand, it’s everyone’s game. For the estimated $20 billion predicted in spend this holiday season, the purchasing gains can be high for the marketer [...]

Read the full article →

Four Reasons Why Super Bowl was not Mobile

February 5, 2014
Thumbnail image for Four Reasons Why Super Bowl was not Mobile

by Hugh Park Jedwill, President & Executive Director, HMC
If you were one of the 111 million watching the Super Bowl XLVIII, then you probably paid more attention to the ads and props bets than the past several years.  With the advanced adoption of mobile in Corporate America, it was an ideal scenario for an ad [...]

Read the full article →

6 Things to Prepare You for a Mobile 2014

January 23, 2014
Thumbnail image for 6 Things to Prepare You for a Mobile 2014

by Hugh Park Jedwill
President & Executive Director, Heartland Mobile Council
January 23, 2014
“…2014 will make 2013’s roller coaster ride look like a tame, merry-go-round.”

As President of the Heartland Mobile Council, I have regular conversations with the brands we work with and many conversations with those who don’t speak at our events.  The exact nature [...]

Read the full article →

Mobile & Moms Become Even Closer – Q&A with BabyCenter

November 20, 2013

In June of 2012, we brought Kimberly-Clark, Whirlpool, SymphonyIRI and BabyCenter together to help educate brands on the Mobile Mom opportunity.  See our post-event interviews with Kimberly-Clark, Whirlpool, and BabyCenter, from this sold out event here.  We also learned from the Chicagonistas about a “Day in the Life of a Mobile Mom.”  Both helped Chicagoland [...]

Read the full article →

Recap of MobiU2013: Mobile Path to Purchase, 10/24, from the ExpHall Perspective

October 30, 2013

Event:  MobiU2013: Mobile Path to Purchase (click for full event info)
Location:  Best Buy HQ, Richfield, MN
Date: October 24, 2013
I learned about the Heartland Mobile Council (HMC) this summer from a member of the Council who thought my expertise in mobile payments could be of value. I have been most impressed with how the [...]

Read the full article →

Q&A with Select Comfort on Mobile’s Impact on the Purchase Funnel for High Consideration Products

October 22, 2013
Thumbnail image for Q&A with Select Comfort on Mobile’s Impact on the Purchase Funnel for High Consideration Products

Mobile’s significant role in the path to purchase is undeniable.  People are looking at their phones to find more product information, check prices, review customer ratings/comments and check competitor’s products. But what happens when the product is a “considered purchase” – one that happens once every 10-20 years?  Cars, appliances and mattresses are a few [...]

Read the full article →

Q&A with Forrester on how Mobile Impacts the Path to Purchase

October 14, 2013
Thumbnail image for Q&A with Forrester on how Mobile Impacts the Path to Purchase

Over 100 years ago, in 1898, E. St. Elmo Lewis, an American sales and advertising pioneer, developed a practical sales tool using the latest Scientific Management insights. He created his AIDA funnel model based on customer studies in the US life insurance market and it soon became the predominant marketing model. “AIDA” [...]

Read the full article →

Q&A with Best Buy: The New Mobile Path to Purchase

October 12, 2013
Thumbnail image for Q&A with Best Buy: The New Mobile Path to Purchase

Less than five years ago the “Path to Purchase” and “Purchase Funnel” were fairly simple.  Awareness, Consideration, Preference, Purchase and Loyalty.  There are variations based on industry but nothing that changed it dramatically.  Then Web2.0 came along and social media changed the purchase funnel by extending each stage and adding “Advocacy” at the end after [...]

Read the full article →

Presentations from the #MobiU2013 Summit: Mobile➜Reality

October 8, 2013

Those who attended our #MobiU2013 Summit, 9/26/13, saw 10 brands on the leading edge of mobile talk about how they’re bringing mobile potential to physical reality. If you couldn’t attend this year, you can still learn from the presentations. Also, see our pictorial recap on Facebook to see our speakers in action and to [...]

Read the full article →

Q&A Video: Blue Cross & Blue Shield of Illinois on Building Mobile Capabilities

September 19, 2013
Thumbnail image for Q&A Video: Blue Cross & Blue Shield of Illinois on Building Mobile Capabilities

We sat down with Patrick Feeney and Corey Bieber of Blue Cross Blue Shield of in their courtyard behind their building. Transformers4 was being filmed just the week before.  No evidence of Optimus Prime was left but the high tech vibe was still in the air. As one of the council’s key partners, [...]

Read the full article →

Q&A with PepsiCo Marketers on Mobile, Driving Store Traffic and Millennials

September 19, 2013
Thumbnail image for Q&A with PepsiCo Marketers on Mobile, Driving Store Traffic and Millennials

PepsiCo is a house of brands.  Pepsi, Gatorade, Fritos, Doritos, Cheetos, Quaker, Tropicana, Mountain Dew, Propel and many more.  But unlike other consumer product holding companies like Procter & Gamble, Kraft and Unilever, they have a sales culture mixed into their marketing.  That makes sense given most of their products are impulse purchases.
In addition, they [...]

Read the full article →

Q&A with Whirlpool: Giving Moms Control Through Mobile

September 17, 2013
Thumbnail image for Q&A with Whirlpool: Giving Moms Control Through Mobile

When was the last time you bought a washing machine?  Probably about the same time you bought a car.  Similar to the auto industry, washers/dryers have a 7-8 year consideration cycle.  That’s a lot of time for you to forget about them.  In fact, you probably don’t know what brand you currently have – do [...]

Read the full article →

Mobile Delivers the Promise of Marketing, by Larry Light, Opening Keynote for #MobiU2013 Summit, 9/26

September 15, 2013
Thumbnail image for Mobile Delivers the Promise of Marketing, by Larry Light, Opening Keynote for #MobiU2013 Summit, 9/26

Think about the top marketing minds in the world. Not academics creating marketing theory. Not the people who leverage academic marketing principles to manage the day-to-day of a brand. Think about the ones who take the potential of marketing and turn it into reality. For instance, they take a fast food business [...]

Read the full article →

Q&A with MasterCard: Mobile Payments & Your Reality

September 11, 2013
Thumbnail image for Q&A with MasterCard: Mobile Payments & Your Reality

Today when you leave home you check for keys, wallet and phone (check out our Mobile 101 rap if you forgot).  But the phone is well on it’s way to replacing the other two items – particularly the wallet.  Two years ago, at the #MobiU2011 Summit, we were the first marketing conference in Chicago to [...]

Read the full article →

Q&A with Nielsen on the State of the Mobile Industry

September 4, 2013
Thumbnail image for Q&A with Nielsen on the State of the Mobile Industry

The HMC was founded in April of 2009, just 4.5 years ago. Back then it there was just 10 of us: Phonevalley, Ansible, TWC and a few mobile companies like 4INFO. No brands were interested in the Heartland. Fast forward to today and the HMC is 40+ strong and every brand is [...]

Read the full article →

Q&A with Allstate & BCBS of Illinois on Building a Mobile Team

August 27, 2013
Thumbnail image for Q&A with Allstate & BCBS of Illinois on Building a Mobile Team

Eight years ago in 2005, I was an ABM (Assistant Brand Manager) for Procter & Gamble working on Gillette Venus. I was a year out of business school and learning the ropes of brand management. We had just gotten approval for a $3+ million Spring Break campaign – yeah, someone had to do it [...]

Read the full article →

Putting Brands First – the Mobile University Difference

August 26, 2013

A year ago we posted our manifesto for 2012, The Mobile University Difference.  It was a month-and-a-half before our summit last year and it was our heartfelt outreach to the marketing community to let them know there was a mobile organization with their best interests in mind.  What surprised us is that it has the [...]

Read the full article →

Q&A with University of Michigan Professor on Mobile Location Behaviors

August 13, 2013
Thumbnail image for Q&A with University of Michigan Professor on Mobile Location Behaviors

The University of Michigan is known for many things.  Great Medical, Engineering, Public Policy and Business schools.  Great college sports.  The Consumer Satisfaction Index.  A good protest or two.  Mobile Marketing is not on the list, though.  But it should be.
Quietly over the past seven years, Sy Banerjee, Asst Professor, Mobile Interactive Marketing, University of [...]

Read the full article →

Brands+Startups™ Finale at Techweek – Recap

July 8, 2013
Thumbnail image for Brands+Startups™ Finale at Techweek – Recap

On June 27th, in front of a sold-out crowd, the HMC and Chicago AMA in partnership with 1871 and Techweek presented the final round of the Brands+Startups™ Marketing Pitch Competition on June 27th.  The exciting finale event was held as part of the 2013 Techweek Chicago on June 27th.  A [...]

Read the full article →

Recap of Mobile Hispanics Seminar, June 13, 2013

June 20, 2013
Thumbnail image for Recap of Mobile Hispanics Seminar, June 13, 2013

If you missed our Mobile Hispanics Seminar, 6/13/13, you missed a great evening of education! As usually, there were insightful moments during the focus group of Hispanics, the Nielsen overview of Mobile Hispanics, the brand panel with Kimberly-Clark, BCBSIL, Domino’s Pizza, and the Experience Hall. But don’t worry, we have a full video, [...]

Read the full article →

Digital increases the Acculturation Rate for Hispanics

June 10, 2013

As an acculturated Hispanic marketing professional (I understand the difference between using the phrase Hispanic versus Latino, for the sake of consistency I will use Hispanic in this post), I am fascinated by the question of how the interaction of technology, personal values, education and culture in the mobile digital world will affect someone. Making [...]

Read the full article →

Researching Mobile Hispanics: Q&A with Nielsen

June 4, 2013
Thumbnail image for Researching Mobile Hispanics: Q&A with Nielsen

52 million strong and representing the majority of population growth over the next five years, Latinos have become the focus of every multi-cultural marketing program.  And they over-index in mobile usage, often leapfrogging over the desktop internet and going directly to the web exclusively on their mobile devices.  If your brand is not already mobile, [...]

Read the full article →

Top 10 Hispanics & Mobile Facts – Infographic & Study

May 7, 2013
Thumbnail image for Top 10 Hispanics & Mobile Facts – Infographic & Study

Hispanics are less likely to own a home computer than the average American.  Instead they over-index on using mobile as their portal to the web.  According to the Zpryme 2012 survey, adult Hispanics will spend over a half-billion dollars ($0.5B) on mobile apps this year. And they’re receptive to advertising with 26% of Hispanics [...]

Read the full article →