We ask mobile experts to make informed predictions on future trends you need to capitalize on now.

Date
The Expert
The Company

1/1/2013

Joy Liuzzo, President
Wave Collapse, LLC

Watching the behaviors of early adopters will give you a sense of where consumers will be headed in the future and it provides great short-term insights.  In order to get at the [...]

I met Michael Ross a couple months ago. I had read all the articles about Encyclopaedia Britannica (EB) shutting down the presses on its iconic encyclopedias. Here I thought was a fascinating story about a household brand name being forced to change.  Even with high brand awareness, little is known about them.  I [...]

Mobile Moms Always on the Go and Wanting to Know
Blog by Beth Rosen, Founder & Creative Director, 4 Keys Media; Content Producer, NBCChicago.com;
Video produced by MJ Tam and the Chicagonista’s.

Being a mom today with a smartphone makes multitasking fun. With the ability to update your Facebook, check your email, send photos of life as [...]

You think about mobile marketing and images of teens and college kids pop into mind right away.  After all they are the early adopters of almost everything.  But research is showing that the value inherent in our mobile devices draws more than just Millenials.  In fact, a recent study of 5,000 moms by BabyCenter found [...]

By Chuck Martin
Author, The Third Screen

Mobile makes coupons matter.
While coupons have been around since 1887 when Coca-Cola first offered them to promote free samples of Coke, nothing has revolutionized the phenomenon as mobile will.
Consumers consistently are attracted to value from those who provide goods and services to them to those who want to provide [...]

The Story of the Mobile 101 Rap

Mobile 101 is a song that was very interesting to compose.  Since I specialize in internet marketing, I was already comfortable with designing and building accessible websites, but now these sites need to be optimized for mobile devices too.  At E-Webstyle, we included a new process for us [...]

Continue your mobile education with MobiU Webinars.  Our Fall Session will cover Analytics by InsightExpress, Research from Yahoo! and Strategy by Nissan & Critical Mass.  For those who registered for the MobiU2011 conference, the sessions are free (you will receive a separate invite).  Descriptions are below and space is limited so sign [...]

A few days ago the HMC asked me to write a blog post about how Mobile and Social interact, and how they play a role at Walgreens.  So I thought I’d start with a concept more than 110 years old.  Community Pharmacy is something that has been the core of the Walgreens culture since day [...]

By Matthew Saleski, Group Vice President- Marketing and Business Development, Sun-Times Media

Quick Response (QR) Codes have made quite the splash in the U.S. in the last year. It doesn’t matter that they were originally developed in Japan in 1994 as a way of tracking vehicle parts; they now have a broader application, and specifically [...]

by Ben Wiener, co-founder of Tees at Risk

Tees at Risk is not your typical t-shirt company. For starters, we’re one of the first apparel companies to become a certified B Corporation, on account of the money we give away to youth nonprofits for every t-shirt we sell. Secondly, our fabulous designers are not (yet) Madison [...]

By Martin Cooper
In the coming years, the ability to communicate wirelessly will engender several new revolutions, specifically in regards to health care. Cell phone technology will provide the basis for a radical change in the way health care is managed, in order to improve the health and quality of life for all.
Although many people have [...]