MobiU2011 Presentations

Mobile University 2011 was an extremely successful summit bringing together over 200 of the most influential people in the mobile marketing industry in Chicago for two days.  29 speakers, 13 exhibits in the Experience Hall and a WGN reporter all participated in a pitch-free, safe learning environment.  Those interested in learning more and next year’s MobiU2012 please contact Hugh Jedwill at hugh@heartlandmobilecouncil.com

Thanks again to all the sponsors, speakers, volunteers and the HMC team for an industry-setting event!  We look forward to seeing you again next year.  In the meantime, please enjoy the presentations from the conference.

STRAT111 Mobile Campaign Strategy
Nissan & Critical Mass
Scot Cottick, Sr. Manager, Marketing Communications & Amanda Levy, SVP/Group Director

KEYNOTE.  CREAT101 Mobile Behavior Insights
Play Big
Nancy Giordano, CEO, Brand Futurist

KEYNOTE.  STRAT101 Mobile Industry Overview
Forrester
Julie Ask, VP/Principal Analyst

KEYNOTE.  TECH101 Google’s Take on Mobile
Google
John Breen, Director of Mobile

ANLT101 Mobile Measurement
InsightExpress
Joy Liuzzo, VP/Director of Mobile Research

ANLT201 Mobile Modes Research
Yahoo!
Edwin Wong, Director of Market Research

ANLT211 Mobile Shopper Marketing Research
Arc Worldwide
Nick Fotis, Manager Digital Strategy – Mobile

STRAT121 Mobile Web
Microsoft Office & Ansible
Barbara Williams, Mobile Marketing Global Practice Leader & Angela Steele, CEO

STRAT131 Legal Implications
Sedgwick, LLP
David Almeida, Partner

STRAT211 Mobile Content
Playboy
Sam Jemielity, Director of Content – Digital

STRAT221 Location Behavior Insights
Placecast
Alistair Goodman, President

STRAT225 Creating Mobile Conversations
Blue Cross Blue Shield
Patrick Feeney, Sr. Manager, eSolutions

STRAT225 Creating Mobile Conversations